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Mental Health First Aid Summit Breakouts B

MHFA8 - Behind the Scenes of Impactful MHFA Training: Promotion, Coordination and Creating a Welcoming Space

Sunday, April 26, 2026
11:10 AM - 12:10 PM MDT
Location: Bluebird 2A
NASW NBCC
This presentation explores effective promotional and marketing strategies to expand Mental Health First Aid (MHFA) training, with a focus on collaboration and coordinator excellence. Attendees will learn how partnering with nonprofit organizations can broaden reach and strengthen impact across communities and workplaces. The session highlights best practices for coordinators, including course planning, scheduling, pricing, and tailoring marketing materials. It also shares tips for setting up classes for success—creating a welcoming environment, building rapport, and fostering engagement—to enhance learning outcomes, participant trust, and long-term program growth.

Learning Objectives:

  • Identify effective strategies for marketing and promoting MHFA programs through nonprofit collaboration
  • Explain how partnerships with nonprofit organizations can increase program reach and community impact.
  • Apply practical tips to foster welcoming environments and build rapport in MHFA trainings
  • Develop customized marketing and promotional materials using digital and local platforms.
  • Implement strategies for setting up MHFA classes for success by creating a welcoming, engaging learning environment.
Disclosure(s):
Trina A. Lueckhoff, Adult/Youth/Teen Mental Health First Aider: No financial relationships to disclose
Nina M. Menis, N/A: No financial relationships to disclose
Rhonda Nelson, LCPC: No financial relationships to disclose