F5 - The New Front Door: Using Intentional Marketing to Build Trust, Drive Access and Lead Change

Tuesday, April 28, 2026

4:00 PM - 5:00 PM MDT

Location: Bluebird 2A

In a digital world flooded with mental health content that is often inaccurate or oversimplified, behavioral health organizations have a responsibility to lead with clarity, compassion and clinical integrity. This session will explore how strategic, trauma-informed marketing can reduce stigma, build trust and make mental health more approachable. Learn how storytelling, digital platforms and community engagement can shift public narratives, promote whole-person care and connect individuals to support.

Learning Objectives:

Participants will be able to identify three strategies for partnering with clinical experts and using community data/insights to create trauma-informed, accurate and audience-focused mental health campaigns.
Participants will analyze two case studies to learn of a structured approach for evaluating mental health campaigns, focusing on effective storytelling, design, and messaging to reduce stigma and increase engagement.
Participants will describe two ways strategic marketing can function as a prevention tool by increasing public access to emotional wellness resources and fostering early engagement with mental health support.

Disclosure(s):

Bailey Pyle, Licensed Professional Counselor: No financial relationships to disclose

Jessica McCarthy: No financial relationships to disclose

Breakout Presenter(s)

Bailey Pyle, Licensed Professional Counselor

Director, Be Well Initiatives
Centerstone
Springfield, Missouri

Disclosure(s): No financial relationships to disclose

Slides Handouts
Jessica McCarthy

AVP, Marketing Operations
Centerstone
Nashville, Tennessee

Disclosure(s): No financial relationships to disclose